There are dozens, if not hundreds, of customer classification systems. From the already comfortable system of dividing buyers into cold, warm and hot to the absolutely unique. Today we want to talk not so much about sales, but about which of your customers will defin
itely leave a review, which will surely forget it, and which you will probably not like.
Type №1. Unknowing
Main characteristics
This customer is always in a state of research. Sometimes they cannot make a purchase decision because there is too little information. If you give him too much, it will be even more difficult.
How to communicate
Of course, do not get angry, although the slowness and inconsistency of the customer will require it. Imagine you are communicating with a child who has to answer all the questions in order to understand. Do not give up, be persistent and find a way.
Type №2. Discount hunter
Main characteristics
Such a customer willingly goes on contact, pursuing the main goal of his life - to get a discount. Does he need your product or not - the question remains unanswered. But he will definitely not make a purchase until you offer a reduced price.
How to communicate
If there is an opportunity to give a discount - act, there is no such opportunity, with sadness inform the customer about it. By the way, this is where a miracle can happen: the purchase is made. It is true that your price should already be competitive or, for example, you are the only seller of a rare product.
Type №3. Ordinary customer
Main characteristics
This is usually an ordinary person whose needs are close and clear to you. If he came to the car showroom, he needed a car. However, no one is stopping you from selling him a little more than he planned.
How to communicate
The most pleasant type of customer. They usually know what they need. Just give it to them. You can even offer more expensive goods or some additional goods. If you can explain why they need it - they will buy.
After the customer has paid and received the goods, take the time to ask them how everything went and if they are happy with their purchase. If not, find out what is wrong and intercept the negative review before it is posted, promising to understand the problem.
The best way to communicate is to use messengers. If there are few customers, you can get feedback in manual mode.
Type №4. Judge
Main characteristics
Such a client you can easily get to know from his crown phrase: yes, I will take you to court. People are different, even those who are ready to get angry at the slightest detail.
How to communicate
Let's decide at once what we can get from such a customer: 5 stars - we won't even try. And 4, and 3 too. The maximum we can do is to solve the problem and intercept the negative. Fortunately, such customers are rare. Unfortunately, not everyone can deal with them. But if you could - you are a strong man with a lot of self-control.
Conclusions
Of course, these are not all the types of customers that exist in nature. There are still many others. And the opinion of each of them is important. And with each of them it is necessary and possible to work. Sometimes the result of work will be a positive opinion, and sometimes - the best result of work will be the absence of a negative opinion. Protect your strength and nerves with the help of Fiew service.