Getting good feedback from customers is crucial to succeed with an online business. As trust in advertising declines in the digital age, user reviews have become a reliable source of information for potential customers. Research shows that 85% of consumers trust online reviews as much as recommendations from friends and family, and that 60% of consumers find reviews trustworthy or very trustworthy. Having good reviews of your business can attract new customers and increase trust in your company.

How to collect feedback from customers

1) Include a request for feedback in your post-sales mailings

One effective way to collect feedback from customers is to include a request for feedback in post-sales mailings. Research shows that around 80% of customer feedback is received through email requests. Customizing emails by addressing customers by name and listing their purchased items boosts the chance of getting a review. Make it easier for customers to write reviews by including direct links to

2) Collect feedback via messaging apps.

Customers can even leave a review through WhatsApp, saving them time and effort. Use interactive features like a "Leave Feedback" button or a form within the message to simplify the process even more. This will increase the chances of getting more reviews.

Create a page on your website to feature testimonials from your customers and link them to your social media platforms.

Create a page on your site where clients' feedback will be displayed. This will let website visitors read positive reviews and become acquainted with other people's genuine experiences. To offer a range of information about your enterprise, include a variety of testimonials, both written and video.

3) Use video testimonials

Video testimonials are a particularly powerful tool for attracting new customers. Ask satisfied customers to record a short video about their positive experience with your business or product. And don't forget to reward them with discounts or special offers. Video testimonials have great emotional appeal and can build even more trust with potential customers.

4) Be active on social media and online platforms

Be active on social media and online platforms where users can leave reviews about your business. Respond to reviews, thank people for positive feedback and address any issues raised in negative reviews. This shows that you care about your customers and are willing to address their concerns, which will make a positive impression on potential customers.

5) Thank every review

Don't forget to thank every customer who leaves a review about your business. Send a personal message thanking them for their time and trust. A thank you will strengthen customer relationships and create a positive impression of your business.

Customer testimonials are an important and free tool for attracting new customers. To successfully collect them, include a request for feedback in post-sale emails, provide a way to leave feedback directly from emails, use video testimonials, create a testimonials page on your website, actively engage on social media and online platforms, express gratitude and pay attention to every review. Using these methods will help you generate positive reviews that will bring you new customers and build trust in your business.